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Monday, March 12, 2012

Are You Financially Fit? Exclusive Survey from Fitness Magazine & Yahoo ... - MarketWatch (press release)

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Are You Financially Fit? Exclusive Survey from Fitness Magazine & Yahoo ... - MarketWatch (press release)
Mar 12th 2012, 13:29
SUNNYVALE, Calif., & NEW YORK, Mar 12, 2012 (BUSINESS WIRE) -- Jennifer Aniston may be one of Hollywood's sexiest celebs, but 82% of women polled for a new survey from FITNESS Magazine and Yahoo! Finance said they would rather win $10,000 than have her body. Considering that 40% of women admitted they have just enough cash to cover their monthly bills, the survey showed adults are still struggling in today's economy. The exclusive survey asked 2,000 women and men to reveal their spending and saving habits and how important having money really is.
The results appear in the April 2012 issue of FITNESS, on stands March 13th, 2012, and online at Yahoo! Finance, the Web's leading financial resource, and Fitness Online. Highlights from the findings are below.
Financial Fitness         ---------------------------------------------------------------         40% of women have just enough money to pay their bills each month,         but no cushion for emergencies.         Here's how both sexes stacked up:                          - Enough to pay bills, but no cushion         38%                          - Enough money for emergencies                29%                          - Stretched thin & behind on bills            13%                          - Up to my ears in debt                       9 %         Tax Refund         -------------------------------------------------------------------------------         42% of adults, and 45% of women, said they will use their tax         return to pay their bills, while 32% will save it. Only 11% would         use the money to splurge on a vacation or buy something nice for         their kids.         Most Overpaid Celebs         -------------------------------------------------------------------------------         Snooki and Kim Kardashian are the celebrities that adults think make         more money than they deserve.                          - Snooki                                      51%                          - Kim Kardashian                              45%                          - LeBron James                                24%                          - Simon Cowell                                21%         Money Well Spent         -------------------------------------------------------------------------------         Adults would rather spend their money on a weekly dinner out (63%)         than a weekly gym class they love (20%). Older adults are more         likely to opt for the dinner while younger adults are more likely to         choose a weekly gym class.         Dollars & Sense         ----------------------------------------------------                          - 49% of adults say they share control of finances with their                            significant others, but 41% claim they have sole control.                          - Men and women agree that money is the No.1 issue couples fight                            about (26%), followed by chores (13%), kids (8%), sex (8%), and                            in-laws (8%).                          - 64% of adults admit being healthy, happy, and fit for life is worth                            more to them than never having to worry about money again.                          - 55% of adults say they are a combination of frugal and spendthrift                            in their relationships; 29% admitted to being the frugal and 16%                            said they were the spender.         Tips for Saving Money from Farnoosh         Torabi, host of "Financially Fit" on Yahoo! Finance         -------------------------------------------------------------------------------                          - Track your spending - Logging the dollars you shell out                            each day will help you make better decisions and avoid                            impulse-buying. Use free apps like Bundle that help you keep tabs                            on your expenses.                          - Make a deal - At least once a year, call your cable, cell                            phone, car, and home insurance companies to ask for a better rate.                            Companies might be willing to negotiate if they think you're                            shopping around because it's easier to keep a customer than to                            find a new one.                          - Watch out for sneaky bank fees - Banks have recently                            instituted new charges, including higher maintenance fees on                            checking accounts, charges for making deposits using smartphones,                            etc.            
Full survey results available by request. Watch Financially Fit on Yahoo! Finance, hosted by Farnoosh Torabi here: http://financiallyfit.yahoo.com/finance/ Follow Yahoo! Finance on Twitter: http://twitter.com/ #!/Yahoofinance Follow Yahoo! Finance on Facebook: http://www.facebook.com/yahoofinance Follow FITNESS on Twitter: http://twitter.com/ #!/FitnessMagazine Follow FITNESS on Facebook: https://www.facebook.com/ #!/fitnessmag
About the Survey: Yahoo! partnered with Ipsos MediaCT to conduct the Yahoo! Finance Financially Fit survey in November 2011. We interviewed n=2,000 Americans ages 18 to 64 representative of the U.S. online population via an online quantitative survey.
About FITNESS magazine Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. The magazine and its partner website, fitnessmagazine.com, are devoted to delivering strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, our workouts, health and beauty advice, diet plans and success stories motivate readers to get strong in mind, body and spirit. The magazine empowers women to embrace fitness as a lifestyle--not an age or dress size--and to change the conversation from "skinny" to "healthy." FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.4 million readers. For more information, please visit www.fitnessmagazine.com .
About Yahoo! Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
SOURCE: Yahoo!
FITNESS Magazine:          Carrie Carlson, 212-551-7053          carrie.carlson@meredith.com          or          Yahoo! Global Communications:          Becky Auslander, 212-381-6909          beckya@yahoo-inc.com            
Copyright Business Wire 2012
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